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Things to Remember:
– Be cautious of PPC campaigns Amazon sends you
– Do not raise budgets too early, people become window shoppers the days before big online holidays
– Rely on organic traffic and lower your price and add a coupon
– Raise PPC budgets by 3-5 times and watch closely
– Piggyback traffic off of large brands to steal traffic
– Utilize Product Display Ads on other competitors running lightning deals

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