In this video, Lucas Kowski, CEO of Nomadz, shares the secrets of $100 million brand's success through a detailed case study. Lucas emphasizes the effectiveness of our simple PPC advertising strategy, which has resulted in substantial growth for the brand. While achieving a low TACoS and maintaining margin consistency, we managed to double their sales within one year, all without overspending. The case study offers insights for larger brands looking to achieve sustainable growth through efficient advertising strategies, making it a must-watch for anyone in the industry.