Join Lucas Kwiatkowski CEO of Nomadz, in today's video discussing PPC advertising strategies for the upcoming holiday season. Lucas offers cautionary advice on Amazon's suggestions, emphasizing the need for careful consideration of ad spend during Black Friday and Cyber Monday. The video covers topics such as sponsored products, sponsored display, and the potential pitfalls of blindly following recommendations. We'll be using real account data to debunk claims and illustrate the impact of strategic decisions on sales and advertising costs. Whether you're seasoned or new to advertising, follow along for valuable insights into optimizing PPC campaigns during the busiest traffic days of the year.